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Just Talk About It.
by Ani Hulse, Senior Account Manager
April 18, 2012
You may have seen parts of this campaign, because Beforeplay.org is on billboards, buses, television, and websites, in theaters, music venues and bars throughout the state. The aim is to reduce unintended pregnancy in Colorado, and the approach is to normalize the conversation about sexual health and family planning among 18 to 29 year olds. Working with the amazing people at Good Works Group and the Colorado Department of Public Health and Environment, we’re in the midst of a year-long endeavor to influence the fact that more than 40% of pregnancies in this age group are unintended.