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Growing Into a New Name.
by Bob Morehouse, CEO
April 18, 2012
Special Transit is one of Boulder County’s oldest and largest nonprofit organizations, providing mobility options for a wide range of customers. They came to us with a challenge: would a new identity better represent what we do, and attract the clientele and donor base we seek? Working closely with their visionary staff and board, we answered that question in the affirmative, and came up with the name ‘Via.’ They now have a jazzy new look for all their vehicles and communications. We’re happy to report, the new brand has been enthusiastically embraced by riders, staff, funders and the public.