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This is big!
by Bob Morehouse, CEO
February 11, 2010
This new TV spot for the annual HW Home Warehouse Sale hit the airwaves last week. The goal was definitely to create traffic for the sale, but it had to remain true to the brand as well. As the first TV campaign for this upscale Colorado furniture retailer, we wanted to make sure it came off as classy and elegant. The solution was a simple animation technique (thanks to Alan Dague-Greene), a tongue-in-cheek voice-over script (thanks to Paul DesRosiers), with a perfect soundtrack (thanks to our friends at Coupe Studio). Can a “sale” ad work without fireworks or tigers or a shouting announcer? We’ll see. From what we’ve heard, their phone was ringing off the hook. We’re expecting a “big” turnout.