University of Colorado
Engage. Accelerate. Achieve.
CU-Boulder is a diverse community of scholars, students, and residents on one of the most spectacular college campuses in the country. Vermilion developed integrated campaigns for some of CU-Boulder's most innovative divisions and colleges.
Challenge
Recruit an ever-changing student population to enroll in the flexible and diverse academic offerings of higher education.
Simultaneously, showcase CU-Boulder campus as a place of beauty where students can receive excellence in teaching, research, entrepreneur thinking and creative work.
Strategy
Create integrated marketing campaigns that create an emotional connection and immediately speaks to multiple demographics that presents the flexibility and quality of course offerings at CU Boulder.