$1,000 Reward.
Rudi's new Facebook campaign for their reformulated gluten free breads, now softer and fluffier, tweaks the texture of the competition in this tongue-in-cheek contest.
$1,000 Reward.
Rudi's new Facebook campaign for their reformulated gluten free breads, now softer and fluffier, tweaks the texture of the competition in this tongue-in-cheek contest.
Toast-a-Gram
This latest Facebook engagement for Rudi's Organic Bakery let fans create their own toasted masterpiece and share with friends. Included was a $1-off coupon. The campaign added more than 11,000 likes in the first three weeks.Toast-a-Gram
This latest Facebook engagement for Rudi's Organic Bakery let fans create their own toasted masterpiece and share with friends. Included was a $1-off coupon. The campaign added more than 11,000 likes in the first three weeks.
Rudi's WOWs 'em
PR News' Digital Award Winner! 2012 WOW Campaign category. The "Let's Doodle Lunch" Rudi's Organic Bakery promotion invited moms to upload their little Picasso's artwork to a Facebook application to receive a free customized sandwich box with their design on the lid. Each of the designs uploaded to Facebook was immediately added in the "Rudipolitan Museum" where other moms and families could view the submissions. Not only did "Let's Doodle Lunch" inspire children's creativity, it made lunch time more fun. By the end of the month-long, fully-integrated campaign, more than 18,000 proud parents had submitted art. Rudi’s achieved more than 30,000 new Facebook Likes, nearly tripling its goal and more than doubling its fan base, gained a great response on social channels and helped drive awareness sales.
Rudi's WOWs 'em
PR News' Digital Award Winner! 2012 WOW Campaign category. The "Let's Doodle Lunch" Rudi's Organic Bakery promotion invited moms to upload their little Picasso's artwork to a Facebook application to receive a free customized sandwich box with their design on the lid. Each of the designs uploaded to Facebook was immediately added in the "Rudipolitan Museum" where other moms and families could view the submissions. Not only did "Let's Doodle Lunch" inspire children's creativity, it made lunch time more fun. By the end of the month-long, fully-integrated campaign, more than 18,000 proud parents had submitted art. Rudi’s achieved more than 30,000 new Facebook Likes, nearly tripling its goal and more than doubling its fan base, gained a great response on social channels and helped drive awareness sales.
What's Under Wraps Gluten-Free Tortillas Giveaways
Rudi's Gluten-Free Bakery's new tortillas are so soft you could wrap up just about anything. So for their Facebook promotion, we wrapped up fun prizes for the kitchen like a margarita maker, Weber Grill, molcajete, juicer and more and asked fans to guess to win what was underneath the scrumptious tortilla.
What's Under Wraps Gluten-Free Tortillas Giveaways
Rudi's Gluten-Free Bakery's new tortillas are so soft you could wrap up just about anything. So for their Facebook promotion, we wrapped up fun prizes for the kitchen like a margarita maker, Weber Grill, molcajete, juicer and more and asked fans to guess to win what was underneath the scrumptious tortilla.
A Taste Your Kids Will Love
Rudi's Organic Bakery makes lunch time irresistible by offering tasty, better for you the whole family loves.
Gluten-Freedom
Gluten-free doesn't mean bread free. Celebrate gluten-freedom with Rudi's soft and yummy gluten-free breads.
Rudi's Online Ads
From keyword-specific text ads to contextually targeted display ads, Vermilion researches, plans, creates, optimizes, and reports on all aspects of Rudi's online presence.
Fun, Friendly, Gluten-Freebies
Living gluten-free shouldn't be about deprivation, it should be about celebration. To kick off the new year, we created "Gluten-Freebies," 30 days of giveaways to engage the online community with a fun, simple Facebook sweepstakes supported with online media, website content and blogger outreach. Reaching a tally of over 24,000 new fans and over 6,000 email subscribers for Rudi’s Gluten-Free Bakery, the program was great success and exceeded all goals. And, with over 15,000 coupons printed, it was a great way to share the love of Rudi’s delicious gluten-free breads.Bringing Brighter Days and Finding New Fans
To drive awareness of the Rudi's Organic Bakery's commitment to living an optimistic life as well as one free of artificial ingredients, preservatives and GMOs, we created the “Brighter Days Giveaway” featuring 30 days of daily giveaways. After liking the page, fans could enter to win upbeat prizes that reflected the Rudi’s lifestyle. A simple mantra encouraging fans to live life to the fullest and connected to the prize description was included on each entry form. The effort included a $1 off coupon good for any Rudi’s product. The campaign garnered 13,250 new Facebook Likes, 5,000 new email subscribers and 7,400 coupon downloads. This program was a finalist in the 2012 PR News' Digital Awards.
Going Gluten-Free
A context-specific banner ad campaign announced the arrival of Rudi's new gluten-free breads. Ads were displayed on hundreds of websites, but only on pages with content that spoke to a gluten-free audience.
A slice of the good life.
The exciting new Rudi's Organic and Rudi's Gluten Free brands now flourish on this fresh looking website. Matching their passion for baking great tasting bread, Vermilion helped Rudi's by delivering a site that captures the free spirit of the brand and makes it easy for consumers to spread the bread. Vermilion manages all web updates, analytics and SEO for the site. Go ahead, grab life by the slice.
Gluten-Free Doesn't Mean Bread-Free
Matching their passion for baking great tasting bread, Vermilion helped Rudi's by delivering a site that captures the free spirit of the brand and makes it easy for consumers to spread the bread. Go ahead, grab life by the slice.
Gluten-Free Doesn't Mean Bread-Free
Matching their passion for baking great tasting bread, Vermilion helped Rudi's by delivering a site that captures the free spirit of the brand and makes it easy for consumers to spread the bread. Go ahead, grab life by the slice.
Unbelievably Good Competition
What's the most unbelievably good gluten-free recipe? With the help of Linhart PR and Vermilion, Rudi's launched their Facebook-based Unbelievably Good Gluten-Free Recipe Contest with the grand-prize winner receiving the opportunity to star in their own cooking show.Spreading the bread.
"Spread the Bread", a coupon initiative offering consumers $1.00 off their purchase along with a matching $1.00 donation from Rudi's to the National Foundation for Celiac Awareness, is helping to generate more than 10,000 Facebook fans per month.
Sharing a slice.
There's nothing like an exclusive deal to help attract new friends. For Rudi's Gluten-Free Bakery, Vermilion executed a targeted $2 coupon only viewable by fans of their competitors who are not yet connected to Rudi's. With over 2,800 downloads we're really spreading the bread.
Gluten-Free Bread That Actually Tastes Like Bread
Adapting to a gluten-free diet has enough hurdles and settling for sawdust-like bread shouldn't be one of them. In support of the Unbelievably Good Gluten-Free Recipe Contest, this video slices a little humor from the experience that many celiacs have shared.
